Social Media News You Can Use


I read A LOT of material every day to keep my followers informed of the most important social media news.  It’s tough to keep up with it all, so I’ve decided to post noteworthy news here on my blog to make sure you don’t miss anything good.

This list not only includes links I’ve posted throughout the week but also some great stuff that I didn’t post so as not to overwhelm your feed with KeyNews posts.

What did you find most useful?

 

 

From Social Media Examiner:

30 Social Media Predictions From 30 Social Media Pros

http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/

Reuters asks:

Is Your Email Marketing Ready for 2011?

http://www.reuters.com/article/idUS28035453920101230

Duct Tape Marketing provides a video of a restauranteur who’s using social media to thrive in a depressed economy in

Using Social Media to Drive Offline Behavior

http://www.ducttapemarketing.com/blog/2011/01/07/using-social-media-to-drive-offline-behavior/

Suite 101 shares “How to Use Social Media to Promote Your Business”

Read more at Suite101: How to Use Social Media to Promote Your Business http://www.suite101.com/content/how-to-use-social-media-to-promote-your-business-a326168#ixzz1ATc4y6ZB

http://www.suite101.com/content/how-to-use-social-media-to-promote-your-business-a326168

Mashable/Business shared:

HOW TO: Get the Most Out of Facebook Insights for Small Business

http://mashable.com/2010/12/27/facebook-insights-small-business/


Internet Evolution discussed how

Help Desk Hooks Into the Social Media Cloud

http://www.internetevolution.com/author.asp?section_id=864&doc_id=202415

Forbes gave us

The 11 Unwritten Laws of Reputation Management

http://blogs.forbes.com/andybeal/2011/01/04/the-11-unwritten-laws-of-reputation-management/


HeraldNet reminded us that

Facebook scammers depend on your trust

http://heraldnet.com/article/20110101/BIZ/701019903/0/COMM0604

MakeUseOf.com gave us

5 Tips & Tricks To Avoid Facebook Phishing Scams

http://www.makeuseof.com/tag/5-tips-tricks-avoid-facebook-phishing-scams/

InsideFacebook shared the big news that

Zibaba To Launch Affiliate Marketing Ecommerce Storefront for Facebook Pages

http://www.insidefacebook.com/2011/01/05/zibaba-affiliate-marketing-storefront/

Twitter gave us this tip

Make a list of friends and family so you can quickly find their Tweets.

http://www.facebook.com/note.php?note_id=475267871089&comments

US News shared

10 Smart Ways to Use Social Media in Your Job Search

http://money.usnews.com/money/careers/slideshows/10-smart-ways-to-use-social-media-in-your-job-search/11

MackCollier.com wrote about what companies should expect to pay for Social Media services in

How much does Social Media cost companies in 2011?

http://mackcollier.com/how-much-does-social-media-cost-in-2011/

sexysocialmedia.com shared these tips for Twitter searches

3 Absolutely Cool Twitter Search Tricks to Help You Save Money!

http://www.sexysocialmedia.com/twitter-search-tricks-to-save-money/

Duct Tape Marketing gave us another good one about the value of reading blogs

How and Why I Still Devour Blogs

http://www.ducttapemarketing.com/blog/2011/01/03/how-and-why-i-still-devour-blogs/

LewisHowes listed

Top 10 Reasons To Start A LinkedIn Group

http://www.lewishowes.com/linkedin/top-10-reasons-to-start-a-linkedin-group/

MarketingPilgrim listed

The Top 7 Pitfalls of Affiliate Marketing for Publishers

http://networkedblogs.com/c34LV

Social Media Examiner provided

3 Ways to Close the Gap Between Social Media and Direct Response

http://www.socialmediaexaminer.com/3-ways-to-close-the-gap-between-social-media-and-direct-response/

I found this video about a doctor in Oklahoma has developed an app that allows you to use your cell phone to monitor your heart rate.

http://www.krdo.com/video/26361478/index.html?source=CNN

Mashable/Business listed

19 Resources to Help You Land a Job in 2011

http://mashable.com/2010/12/20/how-to-get-a-job/

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Thought Management 101: Wake Up and Be Happy by Gene Teglovic


One of my resolutions for 2011 is to read at least two books a month — one for learning and one for fun.  Thought Management 101:  Wake Up and Be Happy was the perfect place to start.   Teglovic shares his perspective on thought management in a conversational tone, creating a book that is simultaneously entertaining and enlightening.

He describes levels of existence as channels on a television:  channel one is the physical body; channel two is the psychosocial/emotional/intellectual self; channel three is the silent observer; and then there is channel four.  He doesn’t name channel four other than to suggest it is “God, Spirit, Energy, Universe, etc.” because “it is too immense, too omniscient, too magnificent to describe.”

He uses simple metaphors to illustrate his points and uses a children’s song as a memory device to guide readers along the path to happiness.  He provides questions to spark thought observation and a simple mediation practice to help you observe your thoughts.

In a scant 107 pages, this software professional synthesized his years of life experience and dealings with psychologists, licensed professionals, and holy persons and manages to teach readers what thoughts are, where they come from, and how to manage them to create happiness.

The book is available in paperback or e-book form at http://www.thoughtmanagement101.com/html/5store.html and has a Facebook page at http://www.facebook.com/ThoughtMgmt101 where fans can get a coupon code worth 50% off the purchase price from the web site.

If you are ready to “step outside your ingrained thought boundaries…and “open your mind,” I think you will enjoy this book.  “You’d be surprised what might come in.”

Resolution Update


Jillian Michaels' Fitness Ultimatum 2009

Image via Wikipedia

On 12/17, I wrote a blog about my New Year’s resolutions – all intended to get back to ME.  It’s only the second day of January but already I’ve had some disappointments and need to get back on track.

1.  Fit into my wedding ring. A week before Christmas, the goal was to lose around 15 pounds.  A week after Christmas, it’s more like 20.  Sigh.

2.  Exercise/improve heart health. Yesterday, I started reducing carbs and drinking more water.  I also started exercising.  I now have completed two days of Jillian Michaels’ 30 Day Shred workout video and, according to Jillian, am well on my way to being shredded.

The first time I used this video (almost three years ago already?), I used weights and pushed really hard; couldn’t raise my arms for days afterwards.  That made it tough to do simple things like lift and buckle my little one into the SUV.  When the time came time for the next work-out, it didn’t happen.  I can’t afford to be out of commission  over something like that so this time I’m easing into the workout without weights.  They’ll be added soon enough.  So far, so good.

3.  Reduce coffee intake. Coffee intake has been reduced from three to two cups per day.  The plan is to completely eliminate it when supply runs out, and that probably will be in February.  Water and tea are filling the void.

4.  Turn off my computer by 9:00 p.m. every night. I remembered this one at 9:30 last night; hoping to do better tonight.

5.  Read at least two grown-up books per month:  one for fun and one for education/self-improvement. At night before bed, I’m reading a book about thought management.  During the day, I’m listening to an audio book while doing chores.  Loving it!

6.  Blog once a week or more. This is my fourth blog since 12/17.  So far, so good.

Have you made any resolutions for 2011?  If so, how are you doing?

Top 10 Reasons to Shop Online


Brick wall in "Gothic bonding" (&quo...

Image via Wikipedia

Website Magazine reports that market research firm NPD Group recently reported that Mom Shoppers are using social media friends and followers to help with their buying decisions, that 79 percent of mothers with children younger than 18 are active in social media, and of those active in social media, one in four said they purchased items on the recommendation from a Facebook friend, Twitter fan or other social media connection. (See http://ow.ly/3vwUL)

I don’t know who paid for that study, but I could have saved them a lot of money.   I’m an online shopping ninja.  As a stay-at-home mother of advanced maternal age (MAMA), I have been shopping online for years and, like many other moms, I turned to Facebook to satisfy my need to talk with other adults.  It only makes sense that talk would turn to shopping – an experience that we used to enjoy but now fills us with dread.  If you don’t understand the appeal of online shopping, check out the list below.

Top 10 reasons to shop online:

  1. Variety — When it comes to variety, nothing beats the web.  It delivers the world to your fingertips and, subsequently, your door.
  2. Comparison – It can take hours or even days to comparison shop at different brick-and-mortar stores, but I can do it in minutes online in the comfort of my pajamas and bunny slippers after the kids go to bed.
  3. Reviews – In the rare event that none of my Facebook or Twitter friends can offer advice, online stores often have customer ratings and reviews to allow buyers to compare.  No such luck at a brick-and-mortar store.
  4. Concentration – Who can concentrate with energetic little ones trying to climb out of the stroller, grabbing merchandise, running down the aisles, disappearing underneath the clothing racks, begging for things, and/or otherwise competing for your attention?
  5. Store Hours — How can you possibly get any shopping done when the mall opens at 10:00 a.m., morning kindergarten ends at 10:30, and preschool ends at noon?
  6. Convenience – I wish I had a dollar for every time I went to the mall, took the escalator, and got to the right department only to hear, “I need to go potty!”, have to go downstairs and across the store to the bathroom, wait for the job to be done and hands to be washed, then have to leave because it’s time to get brother from school.  These things are much easier to deal with at home.
  7. Secrecy – Online purchases come to your door in a brown box.  It’s darned-near impossible to get an in-store purchase from the toy department into a cart, through self-checkout, into a bag that’s too small, then into your car without  a curious little one knowing that’s the thing he asked for in his letter to Santa.
  8. Conservation –By not driving all over town to compare prices, online shopping conserves not only gas and your sanity.  You also can conserve dollars when you use cash-back sites such as www.ebates.com that simply require you to go to their site to access many of the stores where you probably are shopping already (some of my favorites are JC Penny, Sears, REI, Walmart, Target, Home Depot, Barnes and Noble, and Disney) .
  9. Nap time – By shopping online, you don’t risk disrupting your little one’s ever-so-important nap schedule and having him be grumpy for the rest of the day.
  10. Ship to store – Many stores allow you to purchase online and pick up your merchandise at their brick-and-mortar store for free.  While this method does require actually driving to the store, all of the other benefits of online shopping still apply.

There are a few negatives associated with online shopping, though.  Some things just have to be tried on:  jeans, shoes, etc.  Of course, once you find a brand and size that fits, you easily can buy the next one online.  Also, many people prefer to pay with cash, but online purchases require a credit card.  Lastly, there’s the cost of shipping, however, most stores offer free shipping if you spend enough money.

I once purchased a dishwasher from Sears online with great results.  I compared brands, ratings, and prices, went through ebates to get 4% cash back, received a reduced delivery price, and took advantage of a special online sale.  Yes, indeed, I am an online shopping ninja!

Going Grey


Hair coloring

Image via Wikipedia

I once knew a woman in her 30’s with waist-length salt-and-pepper grey hair, and I remember thinking how strikingly beautiful she was.   This was roughly around the same time that my mother had a big streak of silver hair right in the front.  Again, I thought how lovely she was when she didn’t try to cover her natural color.  So it was that I resolved — still in my late teens, mind you — never to color my hair.  After all, I’m told I look remarkably like my mother and, if she looked that good with grey hair, I probably would, too.

Fast forward 30 years.  I held true to my resolve never to color my hair until a couple of years ago when my grey hairs started coming in way faster than I could pull them out.  That’s when I realized that I was old enough to be the mother of most of the other moms at playgroup, my husband didn’t have ANY grey hair, AND he had perfect vision.  It must have been my new trifocals that helped me see things a little differently than I did way back when.  In short, I looked old and didn’t like it, so I finally broke down and colored my hair.  Little did I realize how much I would regret that decision.

My first time was magical.  I was so anxious for a different look that I also got a trendy new bob.  I was at the salon for hours and spent a small fortune, but  it looked gorgeous, and I was thrilled.  I felt like a new woman.  Then a few weeks went by and my roots started to show.  It’s no great secret that hair grows but a fact I had chosen to overlook in my desperation to cling to youth.  The second time wasn’t as good as the first because there was no way to color each strand of hair the same way it was colored before, and that frustrated me.  Whether it was noticeable to anyone else or not, I don’t know.  I began to regret my decision because it was beginning to dawn on me that, short of shaving my head, I couldn’t go back without having a distinction between colored and natural hair.

That’s about the same time that my husband lost his job — the one where he recently had been recognized for excellence.  He never discouraged me, but I no longer felt comfortable spending so much money on my hair every month.  I started coloring it myself with less than stellar results.

The lovely variety of shades that the colorist painstakingly put into my hair were instantly blanketed by a single too-dark brown.  My bathroom was covered in stray globs of dye  — on the wall, the counter, the shower curtain.  My forehead was stained in a failed attempt to cover those wispy little grey hairs that surround my face.  It was a nightmare.  Nonetheless, I persevered, determined not to have the “skunk stripe” created by the regrowth of my natural color.

I recently realized that I was fighting a losing battle with those little white hairs around my face and decided it was time to go in a different direction.  Instead of coloring them darker, I’d make everything else lighter.  Not a good idea.

The ends of my hair that had been receiving the dark brown dye for so long stayed dark brown while the roots bleached out quickly.  Now I resemble one of those Wild African Dogs at the zoo with patches of red, black, brown, white, and yellow.  Lovely.  Just lovely.

With supermodels flaunting their grey hair these days, maybe it’s a good time to stop this nonsense and get back to me.  Hey!  I just posted a blog about that!  Getting back to ME:  2011 resolutions!  I think this is another one to add to the list!  In the meantime…where’s my hat?

Getting Back to ME: 2011 Resolutions


A white gold wedding ring. Photograph taken by...

Image via Wikipedia

I’ve been putting myself last for years now, not because anyone asked me to but because nothing brings me greater joy than my family, so taking care of their needs before mine just came naturally.  Something happened recently, though, that made me pause to think about life:  I turned 49.  Next December, I’ll be 50.  The big five-oh.  Wow.

I looked in the mirror and saw a woman in serious need of a make-over – not only on the outside, but on the inside as well.  Next December, I want to be a Fab 50, not a frumpy or frazzled 50.  So, I’ve decided:  2011 is the year to get back to ME.  With my youngest child half-way through kindergarten, my husband finishing his Master’s degree in June, and the New Year right around the corner, it seems to me that some resolutions are in order.

Now, I’m not looking for an extreme make-over.  Uh-uh.  These need to be realistic, achievable goals.  That’s not to say they won’t be challenging.  After all, some of them have been attempted before, and some have been achieved but not maintained.  Knowing that goals must be specific and measurable and that it helps to be held accountable, I’m sharing with you my resolutions for 2011:

  1. Fit into my wedding ring.  I think I’ll need to lose about 15 pounds for that to happen, but the number of pounds is not as important to me as the ability to wear my wedding ring again.  I am proud of the man I married and miss wearing the ring that symbolizes our love.  Fitting into my skinny jeans will be a nice bonus.  This goes hand-in-hand with resolution number two.
  2. Exercise/improve heart health.  I plan to utilize my treadmill and work-out DVDs at least three times per week before the boys get up for school and continue to walk with friends when I can.  I also will reduce carbs, increase vegetables, eat reasonably-sized portions, and drink more water.
  3. Reduce coffee intake.  Heck, I might even eliminate coffee altogether; have done it before.  I hear there’s going to be a coffee shortage in 2011, so it seems like a good time to give it up.  Tea is good.  I’ll drink that and more water from now on.  Coffee makes me jittery and upsets my stomach, anyway.
  4. Read at least two grown-up books per month:  one for fun and one for education/self-improvement.  Books read with the children, while fun, don’t count.  I love to read and don’t know how this simple pleasure managed to slip out of my life for so long.  To accomplish this, I plan to turn off my computer by 9:00 p.m. every night.  Period.  That’s going to be the hard part.
  5. Blog once a week or more.  This is totally new, but once a week shouldn’t be difficult.  I read a great deal online.  Add to that at least two new books a month, and I should be able to find SOMETHING interesting to blog about.   My husband will be thrilled if I manage to use part of my daily word allowance by blogging because I talk A LOT.  The challenge for me will be to crank the postings out quickly and not over-think the writing because I’m a bit of a perfectionist.  Being a social media consultant and work-at-home-mom (WAHM) of “advanced maternal age” (AMA),  my topics likely will include kids, food, health, aging, earth, social media, marketing…in short, whatever is “onmymindrightnow.”

What are your resolutions for 2011?

Coffee Lover


Your smell awakens my deepest consciousness.

Stirring beneath the sheets

I imagine our joining and am amazed

By what just your smell can do.

Next to me,

You beckon without a sound.

I get excited looking at you —

Dark. Exotic. Bold.

I must hold — no, have – you.

Waiting is difficult

But necessary.

This pleasure should be savored.

You are so hot!

I take you in, slowly,

And enjoy every sensation

Until satisfied.

Fog clears from my brain

As I rise to begin the day

And leave you behind,

Drained.

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