17 Attention-Worthy Social Media Articles from 1/18/11 – 2/14/11


Since coming to terms with the fact that I can’t possibly keep up with everything, I haven’t been paying as much attention to my RSS feed as I once did.  When I finally did get around to it, there were well over 1,000 articles.  The ones I reviewed here are the ones that I feel are most valuable to my readers, divided by subject.

Social Media and the News:

The biggest news by far is The Social (Media) Revolution We Just Saw in Egypt but, since you probably heard about that elsewhere, I’m going to skip it except to point out that social media and mobile communications played a key role.  For more information, see http://socialmediatoday.com/rohnjaymiller1/269506/social-media-revolution-we-just-saw-egypt.

With the use of social media during national and international crises was in the spotlight, Mashable provided an interesting infographic about How We Use Social Media During Emergencies, and I thought it was worth sharing BEFORE we have such a need, but I hope we never do.  http://mashable.com/2011/02/11/social-media-in-emergencies/

Facebook:

A few days ago, Facebook released some sweeping changes to Pages, finally giving admins notification when a comment is posted on their Facebook page.  I’ve been using Hyper Alerts to do that for a while now and like what they offer better.  (find them at http://www.hyperalerts.no/).
My favorite part of the new functionality is being able to post as either myself or one of the many pages I manage.  It takes a little getting used to, but I’m liking it overall.
For more detail on the changes, I recommend reading “Facebook Updates Fan Pages (Finally Does Something Right)”  (http://www.searchenginejournal.com/facebook-updates-fan-pages-finally-does-something-right/27838/).

With these upgrades making it easier to monitor and manage your business pages, now is a good time to create that engagement policy you’ve been putting off.  Mashable’s “HOW TO: Create a Facebook Engagement Policy” can help you do just that.  (http://mashable.com/2011/01/31/facebook-engagement-policy/)  Since every business is different, it’s up to you to define what works for you, but this article will point you in the right direction.

Websites/SEO

Search Engine Journal gave us “SEO Competitive Analysis: Your Roadmap to Ranking #1 On Google,” a high-level (if not oversimplified) overview of Search Engine Optimization.  (http://www.searchenginejournal.com/seo-competitive-analysis-your-roadmap-to-ranking-1-on-google/27763/)

The article makes everything sound simple and straightforward, but let me assure you that people specialize in SEO for a reason.  Can you do it yourself?  Probably.  Dare you?  That’s something only you can decide.  In the event you hire someone to handle your SEO, this article will help you understand what you should be getting.

Marketing

I came across several interesting articles on the subject of e-mail marketing, and they all seem to tie together.

” How to Use Your Blog as a Marketing Tool” from For Bloggers By Bloggers.
(http://bestbloggingtipsonline.com/blog-marketing-tool/)  As the name implies, this article provides a number of tips for using your blog as a marketing tool and briefly mentions e-mail marketing as one of a few “community spirit” options.

Next is “How Blogs Are More Useful Than Email Newsletters.”  (http://socialmediatoday.com/craigthomler/267296/ten-reasons-why-blogs-are-more-useful-email-newsletters)  This article closes with, “Build a blog and use your newsletter to drive traffic to it. That way you’ll get the best of both worlds, targeting and flexibility.”  Sounds similar to the first article, right?  That’s okay.  So far, so good.

Next comes “A Lesson in Email Marketing” from Social Media Today’s Casey Barto (http://socialmediatoday.com/caseybarto/268763/lesson-email-marketing) who essentially cautions us to provide quality content or suffer the consequences.  Sounds like reasonable advice, just a little more ominous.

I found all of these articles particularly interesting because I first read Jay Baer’s “Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up”
(http://www.convinceandconvert.com/email-marketing-advice/invitation-avalanches-attention-infidelity-and-the-science-of-the-social-break-up/) which detailed some, frankly, startling statistics that appear to predict a significant decline in the value of e-mail marketing.
What do you make of it all?  Will e-mail marketing continue to be a valuable tool for a while longer or are those days nearly over?

Blogging

While I’m not ready to comment on these, I am anxious to spend more time exploring the “5 Useful Google Chrome Extensions for Blogging” from Social Media Today (http://socialmediatoday.com/akop38/265850/5-useful-google-chrome-extensions-blogging).  Do you have experience with them?  If so, please share.
Another article that falls into the “I need this myself” category is Social Media Today’s “Dear Bloggers: You Are Making it Too Difficult to Share Your Content.”  (http://www.theharteofmarketing.com/2011/01/make-content-sharing-easy.html)

LinkedIn
The more time I spend on LinkedIn, the more I like it.  Just like any other social media site, though, just being there isn’t enough; you have to work it to gain any benefit.  If you’re ready to step beyond your basic profile, check out Social Media Examiner’s “8 New LinkedIn Features Worth Exploration.”  (http://www.socialmediaexaminer.com/8-new-linkedin-features-worth-exploration/)

Technology

Common in Japan, the use of QR codes in the US is on the rise because they can contain immense amounts of data.  Social Media Today explains why and where QR codes could begin appearing within the retail sector in “Three Ways QR Codes Can Be Used by Retail Brands in Social Media & Marketing Activities.”  (http://socialmediatoday.com/george-guildford/267046/three-ways-qr-codes-can-be-utilised-retail-brands-part-their-overall-social-)  Are you using QR codes?  If not, will you?

YouTube

Have you ever visited YouTube only to fall into a time warp and not emerge until much later than you planned?  ”  How to Search YouTube Like a PRO with Google Advanced Operators” from Make Use Of will help you avoid that by improving your searches.  (http://www.makeuseof.com/tag/search-youtube-pro-google-advanced-operators/)

Infographics

If you’re into visuals (and who isn’t?), you can find a graphic for just about anything you want to know about social media in “65 Terrific Social Media Infographics” from Social Media Today (http://socialmediatoday.com/pamdyer/266010/65-terrific-social-media-infographics).

If you’re wondering what your social media goals should be for 2011, look no further than Social Media Examiner’s article “Study Reveals Top 6 Social Media Goals for 2011.”   (http://www.socialmediaexaminer.com/study-reveals-top-6-social-media-goals-for-2011/).  The article explains that an Altimeter Group survey asked 140 corporate social strategists about their 2011 planning, and Social Media Examiner uses easy-to-read graphs to show that integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.

There you have it!  1000+ articles whittled WAY down to 17.  Please let me know if you’re looking for information about any particular subject that isn’t getting attention.

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My RSS feed


I finally got around to setting up an RSS feed which I hope will make it easier to keep up with the seemingly limitless amount of data coming at me daily.

I chose Google Reader (http://www.google.com/reader) for the RSS feed. It was easy to install and use with the exception that it won’t delete or hide things I’ve already read. That frustrated me because I often come across content that will need to be accessed again sometime or I just don’t have time to digest at the moment. With well over 100 articles in the feed just since 1/18/11, it was readily apparent that the list soon would become too cumbersome to maneuver.

Enter Delicious (http://www.delicious.com/): a tool that allows me to collect my bookmarks, add tags and notes, search them, and also see what other people are bookmarking (another way to find good content I may have missed).

With Google Reader and Delicious in place, it took a fraction of the time it used to take to sort through more than 100 articles and find keepers (19 this week) covering topics from SEO optimization, content marketing, blogs, security, Facebook, and apps. There are lots of different options available for RSS feeds. This is just what I’ve chosen to use for now.

If you’ve had experience — good or bad — with other tools, I’d love to hear about them.

News You Can Use: Top Five Social Media Sites January 9 – 17


I was going to post a list of all the great social media articles I’ve come across in the past week.  In fact, a lot of time went into compiling the list.  Then I saw a list of the Top 42 Content Marketing Blogs and realized that even though I regularly follow several of them and consume vast quantities of information daily, there’s no way one person CAN read everything.  If no one can, then I don’t have to, either!  PHEW!  What a relief!  I feel as though an enormous weight has been lifted from my shoulders!  That said, now I have a problem.

If you can’t read everything but can’t ignore everything, either, how does a  person choose what to read?  To answer that question, perhaps we should consider the list.  http://www.junta42.com/community/top-42-content-marketing-blogs.aspx First, I found it in my Facebook news feed from Social Media Examiner (which, not coincidentally, comes in at number 6 on the list).  Second, “The Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. Each blog on the list has been rated by our expert staff in terms of content strength, depth, regularity and, to a very small extent, popularity.”  In other words, it’s just someone else’s opinion.  Again, more weight lifted.  I’m practically floating here!

After much consideration, I’ve decided to share with you my own favorites (for this week, anyway) based upon who I think my audience is and the information that I think would benefit you.

1.  First on my list is Social Media Examiner.  I liked everything they posted this week.  They cover a wide variety of social media topics, and I like their use of videos (especially the ones with Mari Smith).  http://www.socialmediaexaminer.com/

2.  Next is Social Media Today.  Again, they post a wide variety of interesting social media articles.  Just this week, there were articles about SEO, LinkedIn, Twitter, Facebook, blogging, using social media to get a job, and more.  http://socialmediatoday.com/

3.   Search Engine Journal comes in at number three this week because I liked a couple of their articles about Facebook and another about Social Networking and SEO.  http://www.searchenginejournal.com/

4.  Fourth, and this may be more about my desire to improve my blog than it is about my audience (though you probably should have a blog if you’re using social media to market your business), I found a lot of good content from Danny Brown and friends at  http://bestbloggingtipsonline.com/

5.  Finishing out my top five this week is Mari Smith.  Mari’s specialty is Facebook, but she is a consistent purveyor of all kinds of social media tips and tricks, and this week was no different.  Besides, she’s just fun.  http://www.marismith.com/mari-smith-blog/

So, there’s my list.  That’s not to say that Junta42’s list isn’t fantastic.  I’m sure it is.  I just don’t think my readers (is anyone out there?) have enough time to digest that much information.

Which blogs do you follow?  Will you add any of these to your list?

Social Media News You Can Use


I read A LOT of material every day to keep my followers informed of the most important social media news.  It’s tough to keep up with it all, so I’ve decided to post noteworthy news here on my blog to make sure you don’t miss anything good.

This list not only includes links I’ve posted throughout the week but also some great stuff that I didn’t post so as not to overwhelm your feed with KeyNews posts.

What did you find most useful?

 

 

From Social Media Examiner:

30 Social Media Predictions From 30 Social Media Pros

http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/

Reuters asks:

Is Your Email Marketing Ready for 2011?

http://www.reuters.com/article/idUS28035453920101230

Duct Tape Marketing provides a video of a restauranteur who’s using social media to thrive in a depressed economy in

Using Social Media to Drive Offline Behavior

http://www.ducttapemarketing.com/blog/2011/01/07/using-social-media-to-drive-offline-behavior/

Suite 101 shares “How to Use Social Media to Promote Your Business”

Read more at Suite101: How to Use Social Media to Promote Your Business http://www.suite101.com/content/how-to-use-social-media-to-promote-your-business-a326168#ixzz1ATc4y6ZB

http://www.suite101.com/content/how-to-use-social-media-to-promote-your-business-a326168

Mashable/Business shared:

HOW TO: Get the Most Out of Facebook Insights for Small Business

http://mashable.com/2010/12/27/facebook-insights-small-business/


Internet Evolution discussed how

Help Desk Hooks Into the Social Media Cloud

http://www.internetevolution.com/author.asp?section_id=864&doc_id=202415

Forbes gave us

The 11 Unwritten Laws of Reputation Management

http://blogs.forbes.com/andybeal/2011/01/04/the-11-unwritten-laws-of-reputation-management/


HeraldNet reminded us that

Facebook scammers depend on your trust

http://heraldnet.com/article/20110101/BIZ/701019903/0/COMM0604

MakeUseOf.com gave us

5 Tips & Tricks To Avoid Facebook Phishing Scams

http://www.makeuseof.com/tag/5-tips-tricks-avoid-facebook-phishing-scams/

InsideFacebook shared the big news that

Zibaba To Launch Affiliate Marketing Ecommerce Storefront for Facebook Pages

http://www.insidefacebook.com/2011/01/05/zibaba-affiliate-marketing-storefront/

Twitter gave us this tip

Make a list of friends and family so you can quickly find their Tweets.

http://www.facebook.com/note.php?note_id=475267871089&comments

US News shared

10 Smart Ways to Use Social Media in Your Job Search

http://money.usnews.com/money/careers/slideshows/10-smart-ways-to-use-social-media-in-your-job-search/11

MackCollier.com wrote about what companies should expect to pay for Social Media services in

How much does Social Media cost companies in 2011?

http://mackcollier.com/how-much-does-social-media-cost-in-2011/

sexysocialmedia.com shared these tips for Twitter searches

3 Absolutely Cool Twitter Search Tricks to Help You Save Money!

http://www.sexysocialmedia.com/twitter-search-tricks-to-save-money/

Duct Tape Marketing gave us another good one about the value of reading blogs

How and Why I Still Devour Blogs

http://www.ducttapemarketing.com/blog/2011/01/03/how-and-why-i-still-devour-blogs/

LewisHowes listed

Top 10 Reasons To Start A LinkedIn Group

http://www.lewishowes.com/linkedin/top-10-reasons-to-start-a-linkedin-group/

MarketingPilgrim listed

The Top 7 Pitfalls of Affiliate Marketing for Publishers

http://networkedblogs.com/c34LV

Social Media Examiner provided

3 Ways to Close the Gap Between Social Media and Direct Response

http://www.socialmediaexaminer.com/3-ways-to-close-the-gap-between-social-media-and-direct-response/

I found this video about a doctor in Oklahoma has developed an app that allows you to use your cell phone to monitor your heart rate.

http://www.krdo.com/video/26361478/index.html?source=CNN

Mashable/Business listed

19 Resources to Help You Land a Job in 2011

http://mashable.com/2010/12/20/how-to-get-a-job/

Top 10 Reasons to Shop Online


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Image via Wikipedia

Website Magazine reports that market research firm NPD Group recently reported that Mom Shoppers are using social media friends and followers to help with their buying decisions, that 79 percent of mothers with children younger than 18 are active in social media, and of those active in social media, one in four said they purchased items on the recommendation from a Facebook friend, Twitter fan or other social media connection. (See http://ow.ly/3vwUL)

I don’t know who paid for that study, but I could have saved them a lot of money.   I’m an online shopping ninja.  As a stay-at-home mother of advanced maternal age (MAMA), I have been shopping online for years and, like many other moms, I turned to Facebook to satisfy my need to talk with other adults.  It only makes sense that talk would turn to shopping – an experience that we used to enjoy but now fills us with dread.  If you don’t understand the appeal of online shopping, check out the list below.

Top 10 reasons to shop online:

  1. Variety — When it comes to variety, nothing beats the web.  It delivers the world to your fingertips and, subsequently, your door.
  2. Comparison – It can take hours or even days to comparison shop at different brick-and-mortar stores, but I can do it in minutes online in the comfort of my pajamas and bunny slippers after the kids go to bed.
  3. Reviews – In the rare event that none of my Facebook or Twitter friends can offer advice, online stores often have customer ratings and reviews to allow buyers to compare.  No such luck at a brick-and-mortar store.
  4. Concentration – Who can concentrate with energetic little ones trying to climb out of the stroller, grabbing merchandise, running down the aisles, disappearing underneath the clothing racks, begging for things, and/or otherwise competing for your attention?
  5. Store Hours — How can you possibly get any shopping done when the mall opens at 10:00 a.m., morning kindergarten ends at 10:30, and preschool ends at noon?
  6. Convenience – I wish I had a dollar for every time I went to the mall, took the escalator, and got to the right department only to hear, “I need to go potty!”, have to go downstairs and across the store to the bathroom, wait for the job to be done and hands to be washed, then have to leave because it’s time to get brother from school.  These things are much easier to deal with at home.
  7. Secrecy – Online purchases come to your door in a brown box.  It’s darned-near impossible to get an in-store purchase from the toy department into a cart, through self-checkout, into a bag that’s too small, then into your car without  a curious little one knowing that’s the thing he asked for in his letter to Santa.
  8. Conservation –By not driving all over town to compare prices, online shopping conserves not only gas and your sanity.  You also can conserve dollars when you use cash-back sites such as www.ebates.com that simply require you to go to their site to access many of the stores where you probably are shopping already (some of my favorites are JC Penny, Sears, REI, Walmart, Target, Home Depot, Barnes and Noble, and Disney) .
  9. Nap time – By shopping online, you don’t risk disrupting your little one’s ever-so-important nap schedule and having him be grumpy for the rest of the day.
  10. Ship to store – Many stores allow you to purchase online and pick up your merchandise at their brick-and-mortar store for free.  While this method does require actually driving to the store, all of the other benefits of online shopping still apply.

There are a few negatives associated with online shopping, though.  Some things just have to be tried on:  jeans, shoes, etc.  Of course, once you find a brand and size that fits, you easily can buy the next one online.  Also, many people prefer to pay with cash, but online purchases require a credit card.  Lastly, there’s the cost of shipping, however, most stores offer free shipping if you spend enough money.

I once purchased a dishwasher from Sears online with great results.  I compared brands, ratings, and prices, went through ebates to get 4% cash back, received a reduced delivery price, and took advantage of a special online sale.  Yes, indeed, I am an online shopping ninja!

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