17 Attention-Worthy Social Media Articles from 1/18/11 – 2/14/11


Since coming to terms with the fact that I can’t possibly keep up with everything, I haven’t been paying as much attention to my RSS feed as I once did.  When I finally did get around to it, there were well over 1,000 articles.  The ones I reviewed here are the ones that I feel are most valuable to my readers, divided by subject.

Social Media and the News:

The biggest news by far is The Social (Media) Revolution We Just Saw in Egypt but, since you probably heard about that elsewhere, I’m going to skip it except to point out that social media and mobile communications played a key role.  For more information, see http://socialmediatoday.com/rohnjaymiller1/269506/social-media-revolution-we-just-saw-egypt.

With the use of social media during national and international crises was in the spotlight, Mashable provided an interesting infographic about How We Use Social Media During Emergencies, and I thought it was worth sharing BEFORE we have such a need, but I hope we never do.  http://mashable.com/2011/02/11/social-media-in-emergencies/

Facebook:

A few days ago, Facebook released some sweeping changes to Pages, finally giving admins notification when a comment is posted on their Facebook page.  I’ve been using Hyper Alerts to do that for a while now and like what they offer better.  (find them at http://www.hyperalerts.no/).
My favorite part of the new functionality is being able to post as either myself or one of the many pages I manage.  It takes a little getting used to, but I’m liking it overall.
For more detail on the changes, I recommend reading “Facebook Updates Fan Pages (Finally Does Something Right)”  (http://www.searchenginejournal.com/facebook-updates-fan-pages-finally-does-something-right/27838/).

With these upgrades making it easier to monitor and manage your business pages, now is a good time to create that engagement policy you’ve been putting off.  Mashable’s “HOW TO: Create a Facebook Engagement Policy” can help you do just that.  (http://mashable.com/2011/01/31/facebook-engagement-policy/)  Since every business is different, it’s up to you to define what works for you, but this article will point you in the right direction.

Websites/SEO

Search Engine Journal gave us “SEO Competitive Analysis: Your Roadmap to Ranking #1 On Google,” a high-level (if not oversimplified) overview of Search Engine Optimization.  (http://www.searchenginejournal.com/seo-competitive-analysis-your-roadmap-to-ranking-1-on-google/27763/)

The article makes everything sound simple and straightforward, but let me assure you that people specialize in SEO for a reason.  Can you do it yourself?  Probably.  Dare you?  That’s something only you can decide.  In the event you hire someone to handle your SEO, this article will help you understand what you should be getting.

Marketing

I came across several interesting articles on the subject of e-mail marketing, and they all seem to tie together.

” How to Use Your Blog as a Marketing Tool” from For Bloggers By Bloggers.
(http://bestbloggingtipsonline.com/blog-marketing-tool/)  As the name implies, this article provides a number of tips for using your blog as a marketing tool and briefly mentions e-mail marketing as one of a few “community spirit” options.

Next is “How Blogs Are More Useful Than Email Newsletters.”  (http://socialmediatoday.com/craigthomler/267296/ten-reasons-why-blogs-are-more-useful-email-newsletters)  This article closes with, “Build a blog and use your newsletter to drive traffic to it. That way you’ll get the best of both worlds, targeting and flexibility.”  Sounds similar to the first article, right?  That’s okay.  So far, so good.

Next comes “A Lesson in Email Marketing” from Social Media Today’s Casey Barto (http://socialmediatoday.com/caseybarto/268763/lesson-email-marketing) who essentially cautions us to provide quality content or suffer the consequences.  Sounds like reasonable advice, just a little more ominous.

I found all of these articles particularly interesting because I first read Jay Baer’s “Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up”
(http://www.convinceandconvert.com/email-marketing-advice/invitation-avalanches-attention-infidelity-and-the-science-of-the-social-break-up/) which detailed some, frankly, startling statistics that appear to predict a significant decline in the value of e-mail marketing.
What do you make of it all?  Will e-mail marketing continue to be a valuable tool for a while longer or are those days nearly over?

Blogging

While I’m not ready to comment on these, I am anxious to spend more time exploring the “5 Useful Google Chrome Extensions for Blogging” from Social Media Today (http://socialmediatoday.com/akop38/265850/5-useful-google-chrome-extensions-blogging).  Do you have experience with them?  If so, please share.
Another article that falls into the “I need this myself” category is Social Media Today’s “Dear Bloggers: You Are Making it Too Difficult to Share Your Content.”  (http://www.theharteofmarketing.com/2011/01/make-content-sharing-easy.html)

LinkedIn
The more time I spend on LinkedIn, the more I like it.  Just like any other social media site, though, just being there isn’t enough; you have to work it to gain any benefit.  If you’re ready to step beyond your basic profile, check out Social Media Examiner’s “8 New LinkedIn Features Worth Exploration.”  (http://www.socialmediaexaminer.com/8-new-linkedin-features-worth-exploration/)

Technology

Common in Japan, the use of QR codes in the US is on the rise because they can contain immense amounts of data.  Social Media Today explains why and where QR codes could begin appearing within the retail sector in “Three Ways QR Codes Can Be Used by Retail Brands in Social Media & Marketing Activities.”  (http://socialmediatoday.com/george-guildford/267046/three-ways-qr-codes-can-be-utilised-retail-brands-part-their-overall-social-)  Are you using QR codes?  If not, will you?

YouTube

Have you ever visited YouTube only to fall into a time warp and not emerge until much later than you planned?  ”  How to Search YouTube Like a PRO with Google Advanced Operators” from Make Use Of will help you avoid that by improving your searches.  (http://www.makeuseof.com/tag/search-youtube-pro-google-advanced-operators/)

Infographics

If you’re into visuals (and who isn’t?), you can find a graphic for just about anything you want to know about social media in “65 Terrific Social Media Infographics” from Social Media Today (http://socialmediatoday.com/pamdyer/266010/65-terrific-social-media-infographics).

If you’re wondering what your social media goals should be for 2011, look no further than Social Media Examiner’s article “Study Reveals Top 6 Social Media Goals for 2011.”   (http://www.socialmediaexaminer.com/study-reveals-top-6-social-media-goals-for-2011/).  The article explains that an Altimeter Group survey asked 140 corporate social strategists about their 2011 planning, and Social Media Examiner uses easy-to-read graphs to show that integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.

There you have it!  1000+ articles whittled WAY down to 17.  Please let me know if you’re looking for information about any particular subject that isn’t getting attention.

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1 Comment (+add yours?)

  1. Truman Janes
    Feb 08, 2012 @ 14:17:12

    Im obliged for the blog post. Will read on…

    Reply

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