Top 10 Reasons to Shop Online

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Website Magazine reports that market research firm NPD Group recently reported that Mom Shoppers are using social media friends and followers to help with their buying decisions, that 79 percent of mothers with children younger than 18 are active in social media, and of those active in social media, one in four said they purchased items on the recommendation from a Facebook friend, Twitter fan or other social media connection. (See

I don’t know who paid for that study, but I could have saved them a lot of money.   I’m an online shopping ninja.  As a stay-at-home mother of advanced maternal age (MAMA), I have been shopping online for years and, like many other moms, I turned to Facebook to satisfy my need to talk with other adults.  It only makes sense that talk would turn to shopping – an experience that we used to enjoy but now fills us with dread.  If you don’t understand the appeal of online shopping, check out the list below.

Top 10 reasons to shop online:

  1. Variety — When it comes to variety, nothing beats the web.  It delivers the world to your fingertips and, subsequently, your door.
  2. Comparison – It can take hours or even days to comparison shop at different brick-and-mortar stores, but I can do it in minutes online in the comfort of my pajamas and bunny slippers after the kids go to bed.
  3. Reviews – In the rare event that none of my Facebook or Twitter friends can offer advice, online stores often have customer ratings and reviews to allow buyers to compare.  No such luck at a brick-and-mortar store.
  4. Concentration – Who can concentrate with energetic little ones trying to climb out of the stroller, grabbing merchandise, running down the aisles, disappearing underneath the clothing racks, begging for things, and/or otherwise competing for your attention?
  5. Store Hours — How can you possibly get any shopping done when the mall opens at 10:00 a.m., morning kindergarten ends at 10:30, and preschool ends at noon?
  6. Convenience – I wish I had a dollar for every time I went to the mall, took the escalator, and got to the right department only to hear, “I need to go potty!”, have to go downstairs and across the store to the bathroom, wait for the job to be done and hands to be washed, then have to leave because it’s time to get brother from school.  These things are much easier to deal with at home.
  7. Secrecy – Online purchases come to your door in a brown box.  It’s darned-near impossible to get an in-store purchase from the toy department into a cart, through self-checkout, into a bag that’s too small, then into your car without  a curious little one knowing that’s the thing he asked for in his letter to Santa.
  8. Conservation –By not driving all over town to compare prices, online shopping conserves not only gas and your sanity.  You also can conserve dollars when you use cash-back sites such as that simply require you to go to their site to access many of the stores where you probably are shopping already (some of my favorites are JC Penny, Sears, REI, Walmart, Target, Home Depot, Barnes and Noble, and Disney) .
  9. Nap time – By shopping online, you don’t risk disrupting your little one’s ever-so-important nap schedule and having him be grumpy for the rest of the day.
  10. Ship to store – Many stores allow you to purchase online and pick up your merchandise at their brick-and-mortar store for free.  While this method does require actually driving to the store, all of the other benefits of online shopping still apply.

There are a few negatives associated with online shopping, though.  Some things just have to be tried on:  jeans, shoes, etc.  Of course, once you find a brand and size that fits, you easily can buy the next one online.  Also, many people prefer to pay with cash, but online purchases require a credit card.  Lastly, there’s the cost of shipping, however, most stores offer free shipping if you spend enough money.

I once purchased a dishwasher from Sears online with great results.  I compared brands, ratings, and prices, went through ebates to get 4% cash back, received a reduced delivery price, and took advantage of a special online sale.  Yes, indeed, I am an online shopping ninja!


1 Comment (+add yours?)

  1. onmymindrightnow
    Dec 29, 2010 @ 16:01:13

    This post from Social Times was in my news feed this morning. Another tool for an online shopping ninja like me? I’m going to have to check it out.


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